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She Wanted to Teach Chiropractic Staff
Achieve Greater Prosperity through Goals, Leadership, and Teaching. Effective leaders are, first and foremost, good teachers. -- John...
Ed Petty
Feb 20, 20233 min read
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The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.
Ed Petty
Feb 14, 20233 min read
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Your Patient's New Year's Goals
How Best to Help Them Achieve Them Your patient's goals are why we are here. They are why your staff came to work today and why you went...
Ed Petty
Jan 3, 20233 min read
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Improving Patient Follow Through
The new patient log and checklist Working with different offices, we are always reminded of the fundamentals that apply universally. For...
Ed Petty
Nov 1, 20223 min read
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PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
Ed Petty
Oct 25, 20223 min read
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Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
Ed Petty
Aug 23, 20221 min read
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The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
Ed Petty
Aug 23, 20223 min read
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The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
Ed Petty
Aug 15, 20222 min read
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Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
Ed Petty
Jul 18, 20223 min read
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Starting Your Day!
We are starting a new month… and the 2nd half of the year. For all doctors and practices, the action of STARTING is important. In fact,...
Ed Petty
Jul 5, 20222 min read
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Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
Ed Petty
Jun 20, 20223 min read
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Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
Ed Petty
Jun 14, 20222 min read
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Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
Ed Petty
May 9, 20223 min read
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Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
Ed Petty
May 3, 20222 min read
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Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
Ed Petty
Apr 5, 20223 min read
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Make each day an Ode to Joy!
“Music is ... a higher revelation than all Wisdom & Philosophy” ― Ludwig van Beethoven Take 5 minutes. This is is an inspirational...
Ed Petty
Mar 28, 20221 min read
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What You Must Do Before You Try to Improve Your Practice
We are what we repeatedly do. Excellence, then, is not an act, but a habit. Will Durant Too often, we stop doing what worked and yet...
Ed Petty
Mar 22, 20223 min read
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Everything Else! Why The Goal Driven Practice is More Profitable and More Fun
What gets in the way of you growing your business? What holds you back from your growth? From increased services and profits? What keeps...
Ed Petty
Mar 1, 20223 min read
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The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
Ed Petty
Feb 15, 20223 min read
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How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
Ed Petty
Sep 2, 20218 min read
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