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Ed Petty
Dec 31, 20242 min read
How to Have More Fun in Practice in the New Year!
We have the freedom in the months ahead to construct a newer and enhanced version of your office and life.
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Ed Petty
Nov 5, 20242 min read
Chiropractic End of Year Marketing and Business Checklist
Prepare now for the future. Marketing and business recommendations to finish 2024 in high gear.
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Ed Petty
Sep 24, 20243 min read
Where Is Your Chiropractic Marketing Department?
Marketing is everything you and your team do consistently. Tips to implement what works.
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Ed Petty
Aug 13, 20242 min read
It’s Back-To-School Season - Chiropractic Can Help
It's Back to School Season. Tying office promotions to local and seasonal events effectively engages your practice with your community.
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Ed Petty
Jun 18, 20243 min read
How to Make Better Use of Patient Reviews
Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.
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Ed Petty
Jun 11, 20243 min read
A Health Challenge for Your Chiropractic and Healthcare Office
You could meet with your team and discuss different versions of a “Care to Share Better Health Challenge.”
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Ed Petty
Jun 4, 20243 min read
What is Health Literacy in Chiropractic and Natural Heath Care?
I just ran across a "study" entitled "The Relationship Between Health Literacy and Medical Costs."
The U.S. ranks last in comparison.
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Ed Petty
May 28, 20242 min read
Summer Chiropractic and Healthcare Marketing. Get Outside!
Summer is a great time to promote your services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and
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Ed Petty
May 14, 20244 min read
An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.
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Ed Petty
May 6, 20241 min read
Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.
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Ed Petty
Apr 30, 20242 min read
2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.
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Ed Petty
Mar 26, 20243 min read
Want More Chiropractic and Healthcare Patients? Manage the 3 A’s of Marketing
If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.
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Ed Petty
Mar 12, 20243 min read
Have You Mapped Your Patient's Health Journey?
Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.
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Ed Petty
Mar 5, 20244 min read
Why You Should Keep Smiling in Your Chiropractic and Healthcare Office
Getting those smiles out will improve your mood and improve your health. Smiling can also improve your chiropractic healthcare practice.
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Ed Petty
Feb 27, 20243 min read
The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing
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Ed Petty
Jan 30, 20243 min read
Optimizing Chiropractic Front Desk Procedures for Patient Retention
How is Your Check-in and Check-out Procedure in Your Chiropractic and Healthcare Practice?
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Ed Petty
Jan 23, 20243 min read
Build a Better Chiropractic and Healthcare Practice by Serving Kids
Not only is it needed like never before, but the evidence is clear: chiropractic helps kids.
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Ed Petty
Jan 2, 20242 min read
2024 - A Good Year to Be Braver in Healthcare, Chiropractic, Business, and Life
This is going to be a good year to be brave in healthcare, chiropractic, business, and life.
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Ed Petty
Dec 5, 20232 min read
Don’t Let Old Acquaintances Be Forgotten in Your Chiropractic Practice
Your chiropractic healthcare practice is a network of relationships created and sustained through communication and service.
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Ed Petty
Nov 21, 20232 min read
Chiropractic Healthcare Patient Scheduling During the Holidays
The goal is to keep your patients as close to their treatment plan as possible during the hustle and bustle of the holidays!
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