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Ed Petty
Feb 22, 20224 min read
Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
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Ed Petty
Feb 15, 20223 min read
The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
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Ed Petty
Aug 17, 20214 min read
The Five Engines Driving Your Business Towards Your Goals
Having goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...
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Ed Petty
Aug 6, 20213 min read
Kaizen: Constant Practice Improvement – From Wooden to Deming
Plan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...
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Ed Petty
Aug 3, 20215 min read
CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too
FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
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Ed Petty
Jul 3, 20214 min read
The Goal Driven Business: Special Independence Day Offer
Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...
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Ed Petty
Jun 23, 20215 min read
Using the Power of Simplicity to Develop Your Practice
“The way we’re running the company, the product design, the advertising– it all comes down to this: let’s make it simple, really simple.” ...
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Ed Petty
Jun 16, 20216 min read
The 3 Key Ingredients to Motivating Your Team
Most of your staff are not engaged in the success of your office. Most of them JUST DON’T CARE. At least that is according to a 2015...
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Ed Petty
Jun 9, 20212 min read
Keep putting your business THERE
Just a note here about procedures: Keep the structure of your business – its policies and procedures — in place. As much as you can,...
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Ed Petty
Jun 7, 20214 min read
The Future Belongs to the Best!
A few years ago, a staff member at an I office visited confided in me and told me the following story: “Our office was really slowing...
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