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Dr. Synsvoll: "Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team to have extreme ownership of their positions."
Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team

Ed Petty
Jul 29, 20241 min read
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The Time I Asked a Doctor the "WHO" Question.
The missing WHO is your manager.
Many practices do not have a functioning manager.

Ed Petty
Jul 23, 20243 min read
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Situational Awareness and Staying Focused in Healthcare.
Situational awareness is necessary. But keep the patients in the forefront.

Ed Petty
Jul 16, 20243 min read
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Are All Things Created Twice?
It's Halftime. If you are behind in achieving your goals for 2024 in the real world, you may need to recreate them mentally.

Ed Petty
Jul 9, 20242 min read
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What Makes You and Your Chiropractic Healthcare Practice Special?
You help your patients and clients to become freer from pain, discomfort and dysfunction. You help them become more independent from drugs

Ed Petty
Jul 2, 20242 min read
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Why You Should Have a Turnkey Chiropractic and Healthcare Practice
How to create a turnkey chiropractic or healthcare practice for success.

Ed Petty
Jun 25, 20243 min read
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How to Make Better Use of Patient Reviews
Patient testimonials are useful in marketing and demonstrating your credibility. But testimonials and reviews are more than marketing.

Ed Petty
Jun 18, 20243 min read
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A Health Challenge for Your Chiropractic and Healthcare Office
You could meet with your team and discuss different versions of a “Care to Share Better Health Challenge.”

Ed Petty
Jun 11, 20243 min read
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What is Health Literacy in Chiropractic and Natural Heath Care?
I just ran across a "study" entitled "The Relationship Between Health Literacy and Medical Costs."
The U.S. ranks last in comparison.

Ed Petty
Jun 4, 20243 min read
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Summer Chiropractic and Healthcare Marketing. Get Outside!
Summer is a great time to promote your services. Winter hibernation is over, as is the enforced isolation from COVID, and people are out and

Ed Petty
May 28, 20242 min read
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Be the Ripple in your Chiropractic and Healthcare Clinic.
“We never know how far-reaching something we may think, say, or do today will affect the lives of millions tomorrow.” B.J. Palmer.

Ed Petty
May 20, 20241 min read
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An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.

Ed Petty
May 14, 20244 min read
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Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.

Ed Petty
May 6, 20241 min read
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2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.

Ed Petty
Apr 30, 20242 min read
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Unexpected Successes in Practice
If we continue to work ON improving our practice and ourselves, if we just keep at it, successes will occur – often in multiple areas.

Ed Petty
Apr 23, 20243 min read
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Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed

Ed Petty
Apr 16, 20243 min read
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Do You Have a New Patient Log in Your Chiropractic or Healthcare Practice?
After a while, you wonder why your patient retention is low. A strong solution is to create a New Patient Log.

Ed Petty
Apr 9, 20244 min read
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Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.

Ed Petty
Apr 2, 20243 min read
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Want More Chiropractic and Healthcare Patients? Manage the 3 A’s of Marketing
If you want more chiropractic patients and to deliver more services, you need to manage the 3 A’s of practice marketing.

Ed Petty
Mar 26, 20243 min read
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Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.

Ed Petty
Mar 19, 20243 min read
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