Grateful for the Future
Gratitude is not only the greatest of virtues, but the parent of all others. (Cicero, Pro Lancio, 100 BC) As many of us in the U.S....
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Ed Petty
Oct 25, 20223 min read
PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
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Ed Petty
Oct 11, 20222 min read
Case Management for Better Service and Retention
Start Each Day with Service First Do you want a fast, simple and very effective procedure that Improves patient retention Improves...
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Ed Petty
Sep 27, 20222 min read
Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....
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Ed Petty
Sep 20, 20223 min read
Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
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Ed Petty
Sep 13, 20223 min read
Are Your Patients Ready for "Flu Season"?
Are your patients ready for the flu season? Big Pharma is. If you haven’t seen the ads yet, you will soon. And so will your patients and...
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Ed Petty
Aug 23, 20221 min read
Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
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Ed Petty
Aug 23, 20223 min read
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
Aug 15, 20222 min read
The Phone Experience and Your New Patients
I just read about a new study sponsored by a tech company (Invoca.com*) that sought to understand the buying habits of consumers better....
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Ed Petty
Aug 1, 20223 min read
Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
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Ed Petty
Jul 12, 20222 min read
Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...
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Ed Petty
Jun 20, 20223 min read
Where Everybody Knows Your Name: Creating a Chiropractic Community
Used to be a popular TV program called Cheers back in the 80’s. It was modeled after a bar in Boston with the same name. As a situational...
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Ed Petty
Jun 14, 20222 min read
Your Best Business Investment: (Did You Make First Adjustment Calls?)
When was the last time you called your patient after their first adjustment? We've advised this for years, and it is one of the many...
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Ed Petty
Jun 7, 20223 min read
3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
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Ed Petty
May 17, 20223 min read
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
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Ed Petty
May 9, 20223 min read
Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
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Ed Petty
May 3, 20222 min read
Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
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Ed Petty
Apr 26, 20222 min read
Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...
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Ed Petty
Apr 12, 20221 min read
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
Apr 11, 20224 min read
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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