Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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Ed Petty
Mar 15, 20224 min read
The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
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Ed Petty
Feb 22, 20224 min read
Goal Driven Job Descriptions
In a Goal Driven Practice, Goal Driven Job Descriptions are short, fast, and to the point. They help improve the quality and quantity of...
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Ed Petty
Feb 15, 20223 min read
The Goal Driven Front Desk
A dynamic front desk can increase your visits by 20%, maybe more if you have the room. On the other hand, a dysfunctional front desk can...
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Ed Petty
Feb 8, 20224 min read
How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
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Ed Petty
Jan 25, 20223 min read
The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
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Ed Petty
Jan 4, 20222 min read
Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
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Ed Petty
Dec 3, 20211 min read
Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
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Ed Petty
Nov 9, 20214 min read
The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
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Ed Petty
Oct 21, 20214 min read
SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
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Ed Petty
Sep 30, 20212 min read
The Mental Immune System
A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
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Ed Petty
Sep 10, 20212 min read
KINDNESS and the Strength of Your Practice
A practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...
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Ed Petty
Sep 2, 20218 min read
How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
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Ed Petty
Aug 26, 20216 min read
Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
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Ed Petty
Aug 20, 20214 min read
How To Develop Your Niche for Greater Profit and Better Care
You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
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Ed Petty
Aug 17, 20214 min read
The Five Engines Driving Your Business Towards Your Goals
Having goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...
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Ed Petty
Aug 6, 20213 min read
Kaizen: Constant Practice Improvement – From Wooden to Deming
Plan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...
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Ed Petty
Aug 3, 20215 min read
CONFESSIONS OF A CREATIVE REBEL - and How You Can Be One Too
FORTY SEVEN YEARS AGO, around this time of year (August 7), a twenty four year old managed to sneak up to the twin tours of the World...
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Ed Petty
Jul 28, 20212 min read
Tempus Fugit (time flies)
As the ancient Greek reminds us, Time Flies — and July comes at us fast. We are halfway through the year – 2021! While enjoying the...
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Ed Petty
Jul 3, 20214 min read
The Goal Driven Business: Special Independence Day Offer
Greetings, I went and wrote a book! Took me more than 5 years. Here it is: It is called: The Goal Driven Business A New Business-Building...
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