Why 2025 Could Be Your Best Year in Chiropractic Practice
A couple of factors in our recent national election can give natural healthcare business owners and entrepreneurs optimism for a better 2025
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Ed Petty
Oct 223 min read
Does Your Chiropractic Practice Have Team Bonuses?
Intrinsic and extrinsic rewards, how they both play a part in rewarding and motivating your staff.
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Ed Petty
Sep 173 min read
Use the Learning Pyramid for a Better ROI in Your Chiropractic Healthcare Practice
“Over the long run, superior performance depends on superior learning.”— Peter Senge
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Ed Petty
May 144 min read
An Inexpensive Method to Improve Chiropractic and Healthcare Patient Engagement
A practice is grown and sustained through communication to your network. Newsletters are an extension of the in-office Table Talk.
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Ed Petty
May 61 min read
Call Your Mom
Mothers are our first healthcare provider when we are young. They are also your patient’s maternal primary care provider.
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Ed Petty
Apr 302 min read
2 Simple Tools for Marketing Success
Good marketing is planned and consistent. Use these 2 tools over the next 6 months to improve ROPs and New Patients.
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Ed Petty
Apr 163 min read
Do You Have a Chiropractic Practice or a Chiropractic Business?
The ideal is to continue nurturing your practice while gradually building a business infrastructure that allows you to operate at full speed
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Ed Petty
Apr 23 min read
Increase Your Capacity with Stack-a-Day in Your Chiropractic Office
Use Stack-a-Day to blow out the mental carbon and allow everyone to Think BIG. Then, the marketing engines should be turned up.
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Ed Petty
Mar 193 min read
Bravery in Your Chiropractic Office
Bravery is one of the themes of our practice manager training program.
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Ed Petty
Mar 123 min read
Have You Mapped Your Patient's Health Journey?
Customer Journey Mapping is a procedure used to visualize and analyze customers' end-to-end experience as they interact with your practice.
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Ed Petty
Feb 273 min read
The Flywheel Theory of Practice Marketing For Chiropractic Practice Marketing and Health Businesses
There is good marketing, better marketing, and best marketing.
There is only one kind of bad practice marketing.
That is … NO marketing
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Ed Petty
Jan 233 min read
Build a Better Chiropractic and Healthcare Practice by Serving Kids
Not only is it needed like never before, but the evidence is clear: chiropractic helps kids.
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Ed Petty
Jan 153 min read
Let's Hear It For Chiropractic and Kid's!
If you look into it, how we treat our kids in the 2020s is probably worse than in decades past. Educate parents and help the kids on health.
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Ed Petty
Jan 93 min read
A Million-Dollar Chiropractic Healthcare Practice -- and More in 24
Why aim for a million dollar chiropractic practice? Because, in the pursuit of this goal, you and your team will demonstrate competence.
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Ed Petty
Dec 26, 20231 min read
Seize Your Future in 2024 in Chiropractic Healthcare
Seize your future in 2024 in chiropractic and healthcare.
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Ed Petty
Dec 12, 20233 min read
Are You Looking at All Your Chiropractic and Business Statistics?
But not all accomplishments show up on the standard chiropractic and practice scoreboard.
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Ed Petty
Nov 28, 20233 min read
Who Do You Work For in Your Chiropractic Healthcare Office?
Beyond about 50% capacity, the practice needs focused leadership and management. It is time for you to step into the role of Clinic Directo
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Ed Petty
Nov 14, 20233 min read
Don’t Turn Your Staff or Yourself into Bots in Your Chiropractic Healthcare Practice
Checlists are useful... but they should always begin with the goal.
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Ed Petty
Oct 31, 20233 min read
How to End on a Win Each Day in Your Chiropractic and Healthcare Practice
At the end of each day, simply ask each person with whom you work to tell you and the others a success they had.
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Ed Petty
Sep 12, 20233 min read
Guerrilla Marketing for Chiropractic and Health Offices
MARKETING is everything you do to promote your business, from the moment you conceive of it to the point at which customers buy your...
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