Improving Chiropractic Patient Follow Through
The outcomes you produce as a doctor depend upon the patient following through with their care plan.
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Ed Petty
Jul 11, 20233 min read
Three Phases of Chiropractic Care are Like 3 Goals for the Patient
3 Phases of Care for your chiropractic and healthcare patients and your practice. It was a warm summer day when I was driving my Kawasaki...
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Ed Petty
May 2, 20233 min read
The Truth In Chiropractic and Health Care Marketing
The Best Known Marketing Secret Artificial Intelligence is all the rage. For good reason. It's set to change the world as the Internet...
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Ed Petty
Apr 20, 20233 min read
Boston, April 19th – Fighting for Health
Earth Day Part 2 (Part 1) I said I’d get this posted on Wednesday, April 19, but I missed the day by a few hours. My plane just got in....
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Ed Petty
Apr 11, 20234 min read
Tribal Knowledge Can Improve Your Practice
Mining the Underground Innate Knowledge of Your Team You may not have run into this term before… maybe you have. It was new to me before...
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Ed Petty
Feb 14, 20233 min read
The Generosity of Service
Applying Abbondanza in the service you provide will bring more happiness and prosperity in your business.
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Ed Petty
Jan 24, 20232 min read
BARC Basic Activity Recovery Cycle
Otherwise known as taking a break We need to take breaks. Small breaks every few hours, longer breaks every week, even longer breaks...
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Ed Petty
Oct 25, 20223 min read
PTC and the Subtle Art of Being There
It was in the 80s at a Parker Seminar, which was in Reno that year, that I first heard the term. In the opening session, Dr. Jimmy Parker...
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Ed Petty
Oct 18, 20222 min read
In Praise of Geekiness
Are you a chiropractic geek? Are you a health geek? Here is Merriam Webster: Geek: “…a person with a high level of knowledge or skill in...
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Ed Petty
Oct 4, 20222 min read
Goals, Motivation, and Discipline
“People often say motivation doesn’t last. Neither does bathing -- that’s why we recommend it daily.” (Attributed to Zig Ziglar) I want...
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Ed Petty
Sep 27, 20222 min read
Reactivation: Fast, easy, and healthful promotion.
This promotion has rarely failed. It is simple, fast, and not gimmicky. It is aimed at patients who have not been in for a while....
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Ed Petty
Sep 20, 20223 min read
Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
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Ed Petty
Aug 23, 20223 min read
The Value of Creating a Practice Community
Where everybody knows everybody else’s name Do your patients consider your practice so cool that they want to hang out with you more? Do...
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Ed Petty
Jul 18, 20223 min read
Capacity Constraints: Hidden Practice Barriers
Fixing the weakest link! Your practice should flow smooth, fast, and uninterrupted, like a clear mountain stream. Most offices,...
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Ed Petty
Apr 12, 20221 min read
Video Supplement to Relationship Marketing
Ed Petty explaining keys to relationship markting.
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Ed Petty
Apr 11, 20224 min read
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
Feb 8, 20224 min read
How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
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Ed Petty
Jan 25, 20223 min read
The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
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Ed Petty
Jan 4, 20222 min read
Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
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Ed Petty
Dec 3, 20211 min read
Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
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