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Ed Petty
May 17, 20223 min read
Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
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Ed Petty
Apr 26, 20222 min read
Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...
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Ed Petty
Apr 11, 20224 min read
Relationship Marketing
Build and sustain your practice through relationship marketing You are in the relationship business. People see you for a result – but...
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Ed Petty
Apr 5, 20223 min read
Which is Better for You: Direct Marketing or Indirect Marketing?
Last week I sent an email with a link to Ode to Joy. Ode to Joy is from Beethoven's 4th movement of his 9th symphony, considered one of...
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Ed Petty
Mar 15, 20224 min read
The Missing Role in Your Practice
The cause of almost all relationship difficulties is rooted in conflicting or ambiguous expectations around roles and goals. Stephen...
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Ed Petty
Mar 8, 20223 min read
Motivation
No matter how many goals you say you have or how you write them out, unless you have the motivation to achieve them – you won't....
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Ed Petty
Feb 8, 20224 min read
How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
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Ed Petty
Jan 25, 20223 min read
The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
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Ed Petty
Jan 4, 20222 min read
Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
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Ed Petty
Dec 31, 20212 min read
Faith Demands to Make a Difference
A year ago, who knew what the next 12 months would be like? Yet, here we are today. As the New Year is just before us, again, one can...
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Ed Petty
Dec 3, 20211 min read
Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
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Ed Petty
Nov 9, 20214 min read
The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
77 views0 comments
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Ed Petty
Oct 21, 20214 min read
SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
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Ed Petty
Sep 30, 20212 min read
The Mental Immune System
A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
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Ed Petty
Sep 10, 20212 min read
KINDNESS and the Strength of Your Practice
A practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...
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Ed Petty
Sep 2, 20218 min read
How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
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Ed Petty
Aug 26, 20216 min read
Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
13 views0 comments
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Ed Petty
Aug 20, 20214 min read
How To Develop Your Niche for Greater Profit and Better Care
You can try to sell ice water to Eskimos or sandbags to desert dwellers, but you would go broke. You need to offer your services to those...
18 views0 comments
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Ed Petty
Aug 17, 20214 min read
The Five Engines Driving Your Business Towards Your Goals
Having goals is not enough. Your business needs power, and lots of it, to propel it to its goals. There are five primary engines that you...
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Ed Petty
Aug 6, 20213 min read
Kaizen: Constant Practice Improvement – From Wooden to Deming
Plan now for 2022....What improvements do you need to make in your practice? Managing your practice is similar to managing a sports team...
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