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Going Public or Going Purpose
The chiropractic model for care follows three main stages, according to many patient educational articles. These are 1) Relief, 2)...
Ed Petty
Sep 20, 20223 min read
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Sample Patient Group Activities
There are many types of large and small activities to keep your group engaged and active. Here are a few examples of events for your...
Ed Petty
Aug 23, 20221 min read
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Brutal Economics: A hidden expense.
You have more expenses than you've probably considered. Your biggest expense, like that old poster you have had in your reception room...
Ed Petty
Aug 1, 20223 min read
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Health Screenings in 2022
This past weekend, outside our local grocery store, the Village (what they call a town out here) closed off the main street and had an...
Ed Petty
Jul 12, 20222 min read
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3 Effective Methods to Amp Up Your Team's Motivation
Do you sometimes feel that you are just reporting in to work on Mondays because you have bills to pay? How about your team members? Do...
Ed Petty
Jun 7, 20223 min read
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Improve Patient Retention Through Gamification
It all comes back to goals – helping patients achieve Last week I discussed improving patient retention through excellent onboarding....
Ed Petty
May 17, 20223 min read
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Improve Patient Retention Through Onboarding and Gamification
It all comes back to goals – helping patients achieve theirs. Onboarding and Gamification. Now there are a couple of terms you didn’t...
Ed Petty
May 9, 20223 min read
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Call Your Mom
When we dropped off our son at college as a freshman that late summer day years ago, I told him: “Call your mom!” And he did, but not...
Ed Petty
May 3, 20222 min read
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Chester Wilk Was Not to Be Bullied
A chiropractor that stood up for chiropractic. THIS IS A SPECIAL NOTE OF THANKS and a tribute to Chester Wilk, D.C., who passed away just...
Ed Petty
Apr 26, 20222 min read
25 views
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How to Create a Full Appointment Book with Goal Driven Marketing
Happy Valentines Month! This article is about sharing the love… the love of your services and how they can help people. And what is the...
Ed Petty
Feb 8, 20224 min read
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The Cobbler’s Wife Has No Shoes
And Your Team Members Have No Personal Health Programs You have heard the old expression, “The cobbler’s wife has no shoes.” Sometimes it...
Ed Petty
Jan 25, 20223 min read
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Whose Goals: Yours or Theirs?
At the beginning of each New Year, it is customary to reflect on the past and look at and set new goals for the New Year. This can help...
Ed Petty
Jan 4, 20222 min read
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Faith Demands to Make a Difference
A year ago, who knew what the next 12 months would be like? Yet, here we are today. As the New Year is just before us, again, one can...
Ed Petty
Dec 31, 20212 min read
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Health Never Takes a Holiday
An ounce of prevention is worth a pound of cure. Benjamin Franklin You know this. So do your patients and staff. But maintaining, and...
Ed Petty
Dec 3, 20211 min read
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The Problem With Seminars
The problem with seminars is that there is usually lack of implementation by those attending when they return home. Here is the remedy.
Ed Petty
Nov 9, 20214 min read
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SPECIAL PROMOTION - The Kindle version of the Goal Driven Business is FREE Oct 21st - 25th.
SPECIAL PROMOTION National Chiropractic Month The Kindle version of the Goal Driven Business is FREE from Thursday, October 21 to Monday,...
Ed Petty
Oct 21, 20214 min read
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The Mental Immune System
A healthy body has a well-functioning system to protect it or make it physically immune from disease. I am sure you have seen this occur...
Ed Petty
Sep 30, 20212 min read
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KINDNESS and the Strength of Your Practice
A practice is a network of relationships that is created and sustained through communication and service. I have used this definition for...
Ed Petty
Sep 10, 20212 min read
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How to Deliver Goal Driven Extra-Ordinary Customer Service (Part 2 of 2)
"Our future will be our results.” Clarence Gonstead, D.C. How do we overcome these barriers to extra-ordinary service? Let’s first...
Ed Petty
Sep 2, 20218 min read
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Goal-Driven Customer Service (Part 1 of 2)
“Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied...
Ed Petty
Aug 26, 20216 min read
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