DETAILS:

​Spring Term: March 31- June 11th

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Hours of training. Approximately 55 total, or 3-5 hours per week. Some of this time will be work done in and for the clinic.
 

Format. 10 Classes are delivered by Zoom on Wednesdays, at 1 pm Central 2 hours. All classes are recorded.
 

Instructor – Ed Petty. Guest instructors include past graduates.
 

Study Material. The material will come from well-known management and marketing scientists, as well as best practices as observed by Ed Petty and documented in The Goal Driven Business.
 

Learning Process. Students will be presented with audio, video, and written information. They will be given weekly assignments to work with and apply the information, including:
 

• In-office practical assignments that require the application of the tools and concepts of the program to improve clinic performance.
   

• Cooperative coaching:
   

  • Students will teach their clinic director/business owner on the material.

  • Students will teach a training partner who is another student on the material.

  • The clinic director will quiz the student on the material.

 

• Share Sessions. Students will have personal "share sessions" with each other as part of the Practice Manager Club.
   

• Training Partner: Each manager will be assigned another manager as a training partner for practical exercises, sharing and accountability.
   

• Practice Manager Club Membership. Students will have their own online forum as members of the Practice Manager Club.
   

• Reflective assignments. Some coaching will be personal to each student, encouraging them to look at their past and present actions and how the tools and concepts of this course can improve them professionally and personally.
   

• Clinic Director - Special training for clinic directors on leadership.
   

• Capstone Project. Each student must select a project to complete by the course's end that directly benefits the practice.
   

• Private consultations with Ed Petty

All assignments will be turned in weekly and reviewed and graded by Ed.

SUPPORT MATERIALS

• Students and their doctor will receive a copy of the Goal Driven Business.
   

• A Practice Playbook binder as a template for office policies and checklists will be provided.
   

• Video of classes are posted, with PDF of slides and reference material.
   

• Works from selected authors and scientists will be referenced in written or video format for study.
   

• Access to Petty, Michel & Associates private Member's site which has over 550 documents and 33 audio lectures.
   

Additional services. Monthly Goal Driven practice analytics system set up, calibrated and delivered monthly. (https://www.goaldriven.com/analytics)

Certificate of Completion. Upon successful completion of training and all assignments, the manager will receive a framed wooden certificate of completion.

Fee. $1900 in advance, or $545 over 4 months.

 

 

Practice MBA

Curriculum Overview

 

The program lasts 11 weeks and has 3 sections.

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SECTION 1. PRODUCE AND EXCHANGE (4 Weeks)

Phase 1 is a boot camp. The brutal facts of any business always come down to production and marketing. Understanding and accepting this reality is the first step to business leadership, management, and marketing. This phase takes the student from the level of employee to stakeholder who understands the urgent necessity of monthly production requirements.  It also gives them the essential tools to manage a business.

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SECTION 2. STRENGTHEN AND IMPROVE (4 Weeks)

Phase 2. However, the business must constantly improve and strengthen to sustain and increase production.  During this phase, the student will learn tools and procedures that support the doctors and service providers. They will become familiar with enhancing individual and team performance and practice with other managers to upgrade their skills.

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SECTION 3. INTEGRATE AND LEAD (3 Weeks)

Phase 3. Finally, a business needs more than management – it needs work that has meaning, an enjoyable workplace, happy team members, and a purpose to achieve. In the long-term, this keeps a business more profitable and less stressful for everyone. This section covers how to develop personal power and create a unified team of leaders to achieve the practice goals.