Are You Like Steve Jobs in Your Chiropractic and Healthcare Practice?
- Ed Petty
- 4 days ago
- 3 min read
Improving the Top Line Improves the Bottom Line In Your Chiropractic and Service Business
It is wise to learn from those who made significant accomplishments.
Apple, the computer and electronics company, is now ranked #1 globally. It maintains 54 billion in cash on hand and has a market capitalization of 2.9 trillion dollars. It is the world's most valuable publicly traded company.
But it didn't start that way.
Apple was founded by Jobs in 1976. In 1997, Apple was near bankruptcy. Jobs decided to make significant changes in the company, leading to its revival and growth.
In an interview on October 2, 1997, Steve Jobs shared a profound insight on how to improve your "bottom line."
“Somebody taught me a long time ago a very valuable lesson which is if you do the right things on the top line, the bottom line will follow. And what they meant by that was: if you get the right strategy, if you have the right people, and if you have the right culture at your company, you’ll do the right products. You’ll do the right marketing. You’ll do the right things logistically and in manufacturing and distribution. And if you do all those things right, the bottom line will follow.” (Link to video below.)
In the interview, Jobs discussed how focusing on vision and values is not just "fluff"—it is the practical foundation for business transformation and profitability.
The turnaround at Apple was "Vision-Driven" (Goal Driven!).
What is the "Top Line" that affects the Bottom Line? It would include your vision, values, purpose, and the people sharing these with you. If you get that right, the marketing, the procedures, the customer outcomes, and the net income will follow.
TOP LINE -- BOTTOM LINE
Top Line: Vision, values, purpose and mission
Almost Top Line: People who share these
Middle Line: Policy and Procedures
Almost Bottom Line: Outcomes
Bottom Line: Net Income
EXPERIENCED TALKS
I just watched a video on Facebook by a successful chiropractor I heard at a chiropractic seminar, CalJam, years ago. He mentioned getting a call from another chiropractor worried about high practice expenses, which prompted his impromptu video.
He said that the largest expense any chiropractor has was an “under-trained” team.
“My secret, which is no secret, was I hired people based upon their ability to be passionate about something and I then trained them, not just on chiropractic and how chiropractic worked, but on the WHY. [I trained them] on my purpose, my mission, my vision, and if they didn't 100% opt into that, then they were no longer my C. A. It works phenomenally well. Invest into your team and teach them your Why as deeply as you.”
I commented back:
“…Very much agreed. Except... you might be overlooking one thing. The reason perhaps you were and are able to impart passion and education to your team, the "Why" of your practice, is because you first have it. It has to first start with the doctor.”
The doctor replied:
“Ed Petty, couldn’t agree more man it all starts from the inside out if the doctor has a big WHY and they can teach it!”
CONTINUAL COACHING
In our MBA program, we are covering this subject deeply, from the "Top Line" to the "Bottom Line."
The challenge for any clinic director and business owner is to keep the key values of their practice alive, vital, and relevant. It starts with the example you set. It continues through regular education and coaching. During our training, we review successful procedures for doing this.
APPLE'S CORE VALUE
In a pivotal 1997 internal presentation, Jobs distilled Apple's mission:
"Apple's core value is that we believe people with passion can change the world for the better…."
In my experience, I have observed that this is a value similar to the most successful health businesses.
How about yours?
Stay Goal Driven.
Ed
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For more information on how to create a more profitable business that is more fun than what you are doing now, please purchase and then use the book,
The Goal Driven Business Want to Improve the Bottom Line? Improve the Top Line
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