You might say it is clinical expertise. Or motivation? Or marketing Or …philosophy.
After visiting chiropractic offices nationwide for over 30 years, I can tell you that none of these factors are the most fundamental. Important, yes. But sooner or later, they all get derailed and sidetracked because of one factor -- management.
HOW GROWTH TRAPS YOU AS A CHIROPRACTIC AND PRACTICE OWNER
Growth creates its own barrier. As you see more patients and your visit volume grows, so does your administrative and marketing duties. In fact, they grow about twice as fast. But for the most part, they aren’t noticed as you are busy with patient care. After a while, tasks backlog and pile up, staff get confused, and the floor cares in and down goes your practice.
As you grow, you run into a mostly invisible organizational barrier. This creates a big dilemma: How can you be at your best as a caring, empathetic doctor focusing on delivering the highest quality outcomes possible to your trusting patients -- while at the same time managing a growing business.
You can’t.
You need a trained, Goal Driven manager to take care of the practice administration for you.
IT'S THE MANAGER!
But you don't have to take it from me.
Michael Gerber pointed this out in his famous book, The E-Myth, in the 1980s.
And recently, after analyzing hundreds of businesses and thousands of business people, Gallup scientifically came up with the following conclusion:
"Based on our largest global study of the Future of Work, Gallup finds that the quality of managers and team leaders is the single biggest factor in your organization's long-term success."
A PRACTICAL MBA FOR YOUR PRACTICE MANAGER AND YOU
There are no intensive training programs for practice managers in the chiropractic profession. There sometimes are some short classes at seminars on various "management" subjects, but nothing formal or comprehensive. And nothing for doctors to be trained as CEO's, though some chiropractic colleges offer two-year MBA programs for $20,000 or more.
Over the last year, we have been building a training program for practice managers.
The program is primarily for managers, but doctors will also receive training as Clinic Directors. It is an 11-week program with 30 short classes taught in live webinars over 11 weeks. It includes round table discussions with the managers, weekly homework for the manager graded by me, a private manager's club, and many other innovative teaching procedures.
The outcome is a Goal Driven practice manager and practice Clinic Director who knows how to move their practice forward to achieve its fullest potential and comfortably stay there.
Over the next several weeks, I will post articles and videos on practice management and leadership for you and your practice manager in addition to the usual Tuesday emails.
If you are interested in this program, just reply to this email, and we will contact you.
I am only accepting a maximum of 7 offices as this is the first Founder's Round for charter members. So don't wait if you are interested. The class is filling, and once we are full, that's all I can take.
MANAGEMENT SUPPORTS EVERYTHING IN A CHIROPRACTIC AND HEALTHCARE PRACTICE
You can attend seminars and learn new adjusting techniques, buy new therapy equipment, and purchase all the advertising you can. But when the rubber meets the road, you need people and systems to support you. Who will train and coach your team, write up and practice new procedures, and handle the growing administrative responsibilities?
If you have a trained manager and you have been trained in our new Fast Flow CEO Method, the admin tasks will be managed proactively and responsibly.
And you know what? Managers want to be trained. They want to improve and be more valuable to the practice.
WHEN YOU NEED A PRACTICE MANAGER AND WHEN YOU DON’T
If you are operating comfortably at 40-50% of your full capacity, you have the time to be the practice manager yourself. If you want.
But if you are growing, operating at 80% or more of you full capacity, or if you have a large practice, with multiple doctors, providers, or ancillary services, you are losing revenue if you do not have a trained Goal Driven practice manager taking care of practice administration.
MANAGEMENT TIP FOR THE WEEK.
Do what you do best.
And delegate all the rest.
Ed
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If your practice building efforts aren’t taking you to your goals,
there are reasons -- many of which are hidden from you.
Find out what they are and how to sail to your next level by getting and implementing my new book, The Goal Driven Business.
The Goal Driven Business By Edward Petty
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