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Leadership and Management Training 

A Practical MBA Program for

Chiropractic Business Owners and Their Managers

 

The Goal Driven Practice MBA certificate program is for growth-minded chiropractic business owners and their managers. It is also for larger practices. It provides in-depth management, leadership, and marketing training for entrepreneurial chiropractic practices.
 

I have selected the most practical subjects from experience and put them into a series of over 30 short lessons. These are designed for the manager and the business owner, but the emphasis is on the manager assuming most of the management duties.
 

This training does not cover how to bill insurance, set up retirement plans, work out lease arrangements, buy real estate, or analyze tax or legal issues. Nor does it cover patient scripting for the doctor or the front desk.
 

While these subjects are important, they do not make or break the success of a practice in the long run. Ultimately, the lack of professional and motivated management limits growth and profits in a growing or larger practice.
 

As a practice grows, management becomes more challenging but also more necessary. For these reasons, we have launched the Goal Driven Practice MBA.
 

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Practice MBA

 Fall Term - 2024

 

OUTCOMES:

Better management: a competent practice manager who is trained and can manage and improve the practice so that services and revenue improve each year.
 

Better leadership: a doctor who is trained to be an effective leader as the CEO/Clinic Director to improve the quality and quantity of services.
 

Better marketing: training on and implementation of a tested and true marketing management system.

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DETAILS:

​Fall Term: Sept 16  - Dec 6

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Hours of training. Approximately 55 total, or 3-5 hours per week. Some of this time will be work done in and for the clinic.
 

Format. 11 Classes are delivered by Zoom on Wednesdays, at 1 pm Central 1.5 hours. All classes are recorded.
 

Instructor – Ed Petty. Guest instructors include past graduates.
 

Study Material. The material will come from well-known management and marketing scientists, as well as best practices as observed by Ed Petty and documented in The Goal Driven Business.
 

Learning Process. Students will be presented with audio, video, and written information. They will be given weekly assignments to work with and apply the information, including:
 

• In-office practical assignments that require the application of the tools and concepts of the program to improve clinic performance.
   

• Cooperative coaching:
   

  • Students will coach their clinic director/business owner on the material.

  • Students will coach other students on the material.

  • The clinic director will coach the student.

 

• Share Sessions. Students will have personal "share sessions" with each other as part of the Practice Manager Club.
   

• Practice Manager Club Membership. Students will have their own online forum as members of the Practice Manager Club.
   

• Reflective assignments. Some coaching will be personal to each student, encouraging them to look at their past and present actions and how the tools and concepts of this course can improve them professionally and personally.
   

• Capstone Project. Each student must select a project to complete by the course's end that directly benefits the practice.
   

• Private consultations with Ed Petty

All assignments will be turned in weekly and reviewed and graded by Ed.

SUPPORT MATERIALS

• Students and their doctor will receive a copy of the Goal Driven Business.
   

• A Practice Playbook binder as a template for office policies and checklists will be provided.
   

• Video of classes are posted, with PDF of slides and reference material.
   

• Works from selected authors and scientists will be referenced in written or video format for study.
   

• Access to Petty, Michel & Associates private Member's site which has over 550 documents and 33 audio lectures.
   

Additional services. Monthly Goal Driven practice analytics system set up, calibrated and delivered monthly. (https://www.goaldriven.com/analytics)

Certificate of Completion. Upon successful completion of training and all assignments, the manager will receive a framed wooden certificate of completion.

Fee. $1900 in advance, or $425 over 5 months.

 

 

Practice MBA

Curriculum Overview

 

The program lasts 12 weeks and has 3 sections.

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SECTION 1. PRODUCE AND EXCHANGE (4 Weeks)

Phase 1 is a boot camp. The brutal facts of any business always come down to production and marketing. Understanding and accepting this reality is the first step to business leadership, management, and marketing. This phase takes the student from the level of employee to stakeholder who understands the urgent necessity of monthly production requirements.  It also gives them the essential tools to manage a business.

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SECTION 2. STRENGTHEN AND IMPROVE (4 Weeks)

Phase 2. However, the business must constantly improve and strengthen to sustain and increase production.  During this phase, the student will learn tools and procedures that support the doctors and service providers. They will become familiar with enhancing individual and team performance and practice with other managers to upgrade their skills.

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SECTION 3. INTEGRATE AND LEAD (4 Weeks)

Phase 3. Finally, a business needs more than management – it needs work that has meaning, an enjoyable workplace, happy team members, and a purpose to achieve. In the long-term, this keeps a business more profitable and less stressful for everyone. This section covers how to develop personal power and create a unified team of leaders to achieve the practice goals.