GOAL DRIVEN
Practice Development Programs
More Profit, Better Service, Greater Happiness
Our Students Speak
A Practical MBA Program for
Chiropractic Business Owners and Their Managers
We recently completed round two of training – the results reported are phenomenal.
Each student and clinic owner learned practical information and tools and had a great time in the process. Everyone had many successes, and judging from the practice numbers, so did the clinics.
Below you can read what they had to say about the program.
Our third session begins in early April 2025. To find out more about the program, please go here.
MBA Students and Clinic Directors
Angie, Practice Manager
Twin Ports Health and Wellness
"I found the MBA course to be incredibly helpful and useful."
Five stars
It gave me the tools and resources I needed to address areas in my office where I was struggling. One of the standout concepts for me was the 80/20 rule, which I now apply across all areas of my office to improve efficiency. I also learned the importance of tracking statistics, which has helped me better understand the health of my office, from new patient visits to income. In terms of team improvement, the program really helped me become a more effective leader. By improving my leadership skills, I was able to help my team work better together, with clear roles and accountability. The coaching reviews and self-assessment tools were invaluable for both me and my team, as they provided clear, measurable feedback. Overall, my biggest takeaway is that I feel like a much more confident manager now, with stronger leadership abilities. This program has been an essential step in improving both my personal and professional life, and I highly recommend it to anyone looking to improve their office management skills."
Dr. Brock Lawrence and April, Office Manager
Lawrence Chiropractic
“The MBA Course gave us much needed hope and a vision of what is possible in our business."
Five Stars
We really enjoyed working with Ed and Linda! The MBA course gave us much needed hope and a vision of what is possible in our business. We found so much value in what we've learned and are excited to implement it in our practice. We look forward to working with them again!
Dr. Emma Hervat
Excel Family Chiropractic
(2 doctor clinic)
"This class was a wonderful challenge!"
Five stars
Some of the principles and ideas were familiar, others were brand new. I always learned or took away something new. One tool I have been implementing is the five minute daily briefing meetings with the Clinic Director. Meeting with Doctor Brown more regularly to address training, patient care, etc. has helped as both learn and catch weak areas sooner. The format was relatively simple and easy to digest. I liked getting to know new people and hear about their offices. It was fun to collaborate and learn from one another. I learned a lot about myself as a doctor and a leader, mostly how much I still need to learn. I am excited to take what I have learned and apply it into the office.
Dr. Shelly Recer
Eagan Family Chiropractic
(2 doctor clinic)
"The "Goal Driven Practice MBA" class for chiropractic clinic office managers is a game-changer!"
"I, along with my office manager and an associate doctor, took the Goal Driven MBA course because I needed more instruction for my team to level up their management skills without taking up too much of my time. What I appreciated most was the accountability built into the program. My staff had to report back every week, which kept them on track and ensured follow-through. The course was extremely manageable. It didn’t overwhelm me with impossible tasks but helped me break things down into bite-sized pieces. It provided the clarity I needed, especially when it came to managing by the numbers. We’ve always kept stats, but now we’re breaking them down further by individual profit centers, which gave me an eye-opening view of where we needed to improve—especially retention. It’s also helped us revamp our office operations, and I’m seeing more leadership from my staff. One of my team members, Debora, has really stepped up and is managing stats and overseeing the team. She’s taken on a stronger leadership role, and I can already see how that’s paying off. As a result, we’re on the path to becoming more efficient, and I’m stepping back in a more strategic role while we refine our processes. I feel confident that the changes we’re making will help us grow. I would definitely rate this program 5 stars. It was well worth the investment, and I think having multiple people in the office take the course together is a great idea. The pricing was fair, and the flexibility of being able to go at my own pace made it all the more accessible. It’s a far more manageable experience than attending a live seminar. I’m looking forward to continued progress and highly recommend it for any business, not just chiropractic."
Debora, Practice Manager
Eagan Family Chiropractic
(2 doctor clinic)
"I found this course to be extremely valuable for both personal and professional growth."
Five Stars
"I found this course to be extremely valuable for both personal and professional growth. The material was rich and comprehensive, and although the program was fast-paced, I consistently found meaningful insights that I could apply right away. One of the key takeaways for me was the Goal Achievement Process—it was transformative for our office. By implementing the goal-setting framework, we were able to identify areas for improvement, particularly with our front desk procedures, which significantly enhanced our communication and overall efficiency. Another area that stood out was the marketing focus. It helped us get organized and ensure that we were consistently planning and executing marketing activities every month. Dr. Kendra's approach also engaged the whole team, which was a game-changer for us. The leadership training was extremely beneficial, especially in clarifying roles. Understanding the difference between a manager's and an owner's responsibilities helped me, as well as our doctors, in defining clearer boundaries and expectations. The course also helped reinforce the importance of maintaining a clear vision and consistently reflecting on our core values. The diagrams and materials provided were invaluable for ongoing reference, and I’ve gone back to them multiple times. I even use the resources for onboarding new team members to ensure they understand the bigger picture and their roles within it. Additionally, I really appreciated the emphasis on stats and data. We’ve implemented tracking on a weekly basis, and it's made a huge difference in how we monitor and adjust our performance. The tools provided have helped us create more focused, accountable teams. Overall, I would highly recommend this course to any doctor or manager looking to grow and refine their leadership skills. The commitment to completing the program is well worth the effort, and the principles learned can be applied not just in business but also in personal development. If you’re looking for a course that will help you improve communication, set clear goals, and grow as a leader, this is the one to take."
Heather, Practice Manager
Krueger Chiropractic
"The MBA training introduced new ideas to our office for marketing and day-to-day procedures."
Five Stars
The MBA training introduced new ideas to our office for marketing and day-to-day procedures. I particularly enjoyed being paired with a partner and working closely with them throughout the duration of the class. The format of the class, which included zoom meetings and individual meetings with each member to discuss strategies that work for our clinics, was extremely helpful. The homework assignments were thought-provoking and encouraged us to critically think about our goals. Overall, I believe this course would be valuable for anyone seeking additional training.
Dr. John Friedrichs
Well Consulted Aesthetic Wellness Center
(4 provider clinic)
"Since taking the MBA Course my manager manages the details of the clinic and I use my time to do what I love most.. helping clients and patients."
Five Stars
I have known Ed Petty for over 30 years. Ed's passion for guiding and directing chiropractic and wellness businesses has proven to be his gift. I have consulted with Ed on numerous occasions and most recently hired Ed to guide, direct and train our new employee to manage my wellness business. She has evolved into a much more competent employee and now able to manage other staff and the details of my office so I can use my time doing what I love most, integrating protocols that I develop to help patients and clients. I encourage others to sit down with Ed to learn how he may be able to help you also. FIVE STAR recommendation.
Kim, Practice Manager
Well Consulted Aesthetic Wellness Center
"The course provided invaluable insights."
I recently completed Ed's Practice Manager course, and it was fantastic! The course provided invaluable insights that helped our office streamline and implement effective policies and procedures. Ed's book is also an excellent resource—it's an easy read and filled with practical advice that we could apply right away. Highly recommend this course to anyone looking to improve their office management skills!
Dr. Cindy Munson
Chiro-Health - Plymouth
(2 doctor clinic)
"The "Goal Driven Practice MBA" class for chiropractic clinic office managers is a game-changer!"
With his expertise and passion, Ed delivers invaluable insights and actionable strategies, transforming the way we approach practice management. His emphasis on goal-setting boosted our clinic's efficiency and team morale, while personalized attention ensured maximum engagement. Thanks to Ed Petty, our clinic now operates at its peak potential, and we're incredibly grateful! 2010 Chiropractor of the Year 2011 Plymouth Business of the Year
Rhonda, Practice Manager
Chiro-Health - Plymouth
(2 doctor clinic)
"I want to give a big thumbs-up to the Goal Driven Practice MBA Program! Definitely a must have course for all office managers."
I want to give a big thumbs-up to the Goal Driven Practice MBA Program! Being an Office Manager/ Rad Tech for more than 29 years with the same clinic, I really went into this program looking for “what can I learn”, how can I grow from this and apply it to our fast paced clinic. Not only did I learn and grow from the program AND the group of other professionals also taking the course, but I had a complete “mind shift “. Such a great source of information on everything from the business side to the management side of helping grow and sustain a practice. It was a great opportunity to bounce ideas and procedures off of other clinic managers, get fresh ideas and help encourage each other. Definitely a must have course for all office managers or support team members. Rhonda Kuhlow, CT, CRT Chiro-Health Office Manager Plymouth, WI
Kimberly, Practice Manager
Vernon Clinic of Chiropractic
"Full of Effective Marketing and Managing Strategies. Five Stars!"
This course is full of effective marketing and managing strategies that are key in growing and maintaining a healthy, stable working environment for you and your Team. It is broken down into steps to help you grow your knowledge in a simple, easy to retain format. I definitely give it 5 stars!
Laura, Practice Manager
Excel Family Chiropractic
(2 doctor office)
"This is exactly what all independently owned chiropractic offices need to get to the next level."
This course has helped me become a more confident office manager, it has helped the entire office flow to be efficient and streamlined, it has helped our clinic director focus on what she does best, and it has helped our patients receive the best care possible. It is exactly what all independently owned chiropractic offices need to get to the next level. I think all chiropractors want the same thing – to improve quality of life for their patients and for themselves. A smooth, system and goal-based run office is how we can all get there. I highly recommend this course to other clinics and office managers because it not only gives you the tools you need to change from “personality” driven to “goal driven,” it gives you a platform to meet other individuals in the same position you are. My favorite part of this course was I now have several new colleagues I can collaborate with and then both of our offices benefit!
Dr. Donna Brown
Excel Family Chiropractic
(2 doctor office)
“We Give Ed’s Goal Driven Manager Training Program 5 Stars!.”
The Goal Driven Practice MBA helped me realize my role in the office as the doctor and clinic director. I am the developer of the office’s mission, vision, values, our purpose and goals, essentially the “why” in why our office exists and where we are going. It gave me an understanding of the office manager’s role, which is to put our goals into action steps. Having Ed look in from the outside, helped us to see what our roles should be and how to get there. This has resulted in a smoother running company, less stress, more goals being met and all employees on the same page, going in the same direction. We give Ed’s Goal Driven manager training program 5 stars! Dr. Donna Brown Excel Family Chiropractic
Dr. Kris Erlandson
Vernon Clinic of Chiropractic
I highly recommend this training to anyone to improve their office statistics and have fun doing it.
My name is Dr Kris N. Erlandson, and I have been in practice for over 41 years. One of our team members recently took an advanced management training course provided by Petty, Michel, and Associates, created and conducted by Mr. Ed Petty. Its goal was to teach office managers how to manage an office. What has resulted through this training is the increased effectiveness of our manager’s ability to run an office, resulting in increased office stats (new patients, visits, and collections), and last but not least, the congruence and harmony brought to my office by this training. I have attended hundreds of seminars over the years and have never seen training specifically for office managers. and I know our profession can benefit from such a training program. As a long-time veteran in our profession and former chairman of our state’s Board of Examiners, I highly recommend this training to anyone who wants to improve their office statistics and have fun doing it. Sincerely, Kris N. Erlandson, D.C
Dr. Maxwell Synsvoll
Synsvoll Chiropractic
"Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team to have extreme ownership of their positions."
Hello, My name is Maxwell Synsvoll DC. I have been in private practice for 25 years. During that time I have had many coaches and trainers. I have had the great opportunity to work with Ed Petty and PMA for the past 8 years. Our major strength as doctors comes from strong results and a solid team. Not all growth can be seen and measured. But, It can be felt. Ed is a master at the foundational structure which is built through our words and communication within a group of motivated team members who respect growth and mission in a normal natural healthy way. Ed Petty's teaching has helped us to define every role and goal with expectations and checklists to empower our team to have extreme ownership of their positions. I highly recommend his management training to create a strong office team. Thank you Ed! Maxwell Synsvoll DC Synsvoll Chiropractic
Deborah, Practice Manager
Synsvoll Chiropractic
“The insight and application techniques that Ed Petty teaches has benefited not only me and the team, but the entire clinic.”
The Goal Driven Management Class is a motivating and informative class. The insight and application techniques that Ed Petty teaches has benefited not only me and the team, but the entire clinic. This course will give you tools and inspiration in managing and marketing, as well as team building. Don’t miss this opportunity to learn and grow as a successful and confident manager! ~ Deborah Connors Office/Billing Manager Synsvoll Chiropractic
Sarah Atkinson, CAC MSOM
Healthy Living Acupuncture
3 provider office
"I was a one-man show entrepreneur. Now, we're reaping the rewards with a solid office staff. Everyone's happy to be here."
"Hi, my name is Sarah, and I am the owner and clinic director of a three acupuncturist clinic. Before going into Ed's program, I was a one-man show entrepreneur. I had my trade, but I really needed help and support to run this business and to make my dreams come true. I needed that support, and Ed has really helped me to grow into that person who can delegate and own the role of business owner and manage other folks to help me achieve this very positive goal. Before having the management program, I didn't have an office manager at the time. I was doing it all. I don't know about you, but I cannot be in two places at once, and if I am, I'm not doing it well. I really feel that my job as an acupuncturist is to treat my patients to the best of my ability and to be present for them in the time I'm with them. To do so, I need to have an assistant, a properly trained front desk, and an office manager who will help me manage all of it so we are in line with our goals and values. Now we're very focused. I'm really happy that we were able to take one of Ed's first programs on, and we're reaping the rewards with a pretty solid office staff. Everyone's super excited and happy to be here. I appreciate him, and I think you should try it out."
Sara, Practice Manager
Healthy Living Acupuncture
(3 provider office)
“It's the best learning tool for fresh and new managers and a huge reminder and motivational tool for the veterans in the office."
The class has helped me to set goals for the clinic and for myself. I learned how to organize the goals by how important and by how urgent they are. We have a set mission statement and 9 core values that we treat like goals. The entire staff is aware of the clinic goals, their personal goals at the clinic and our values. This has helped tremendously. They know exactly what our expectations are and where we want the clinic to go in the future. Another part I took extreme interest in learning about was how to deliver "world class service." Deliver "wow" through service and care. My clinic director has loosened her reins and lets me take care of the business so she can focus on patients, the future, and educating staff. I would absolutely recommend this program to all offices whether they are super successful or struggling. It's the best learning tool for fresh and new managers and a huge reminder and motivational tool for the veterans in the office. And for someone like me, who is right in the middle, it was all of the above! 5 out of 5 stars!! Sara N
Linda, Office Manager
Chiro Health Management Svc, Inc.
“Had I known then what I know now, I’m certain that some of the challenges I faced would have been alleviated if not eliminated.”
I have been working in the Chiropractic profession for the past thirty-eight plus years, sixteen of those as the office manager in the clinic setting. During those thirty-eight years, the numerous seminars I attended, and the community business programs I personally sought out and participated in did not provide the in-depth knowledge it takes to be an office manager. Whether you are the CEO, the Office Manager, or the Office Coordinator, The Goal Driven MBA Course provides the foundation and knowledge one needs to take the office to the next level. Thought provoking assignments require you to dig deep so you thoroughly understand what is being taught. This course is not a “ball of fluff “! A combination of videos, reading assignments, group roundtables and one on one share sessions made this course interesting and fun. It really doesn’t matter what industry you are working in. The material presented in this course can be applied across multiple industries resulting in the same success. After taking this course, had I known then what I know now, I’m certain that some of the challenges I faced during the first sixteen years would have been alleviated if not eliminated. Linda Skiles OM/